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Webook.com takes Saudi ticketing technology into Europe with SmartMove deal

Prime Highlights-

  • com has entered the European market through the acquisition of Portugal-based SmartMove.
  • The deal strengthens the Saudi platform’s capabilities in ticketing, membership management, and event technology.

Key Facts-

  • com serves more than 17 million usersacross 180+ countries and has processed over 40 million ticket bookings.
  • SmartMove is a Portuguese event technology company with more than 30 years of experiencein sports and event management solutions.

Background-

Saudi entertainment and sports technology company webook.com has expanded into Europe through the acquisition of Portugal-based event technology firm SmartMove.

SmartMove brings over 30 years of industry experience and provides ticketing systems, membership management, access control, customer relationship management, and digital event operations to sports clubs, leagues, venues, and event operators. Financial terms of the deal were not disclosed.

The acquisition gives webook.com a direct operational foothold in Europe and adds established technical capabilities to its existing platform. The company said it has grown to more than 17 million users across over 180 countries and has processed upward of 40 million ticket bookings to date.

Webook.com Chief Executive Nadeem Bakhsh said the deal is a Saudi technology export story, pointing to it as evidence that companies from the Kingdom can now build platforms capable of competing internationally.

He credited Saudi Arabia’s Vision 2030 strategy with creating the conditions for local technology firms to think beyond domestic markets and scale globally. The acquisition comes as Saudi Arabia’s live events and sports sectors grow rapidly.

The General Entertainment Authority reported 89 million visitors in 2025, rising from 76.9 million the previous year. Saudi Arabia’s sports market, valued at about $8 billion, is expected to grow to $22.4 billion by 2030.

Webook.com said it expects to announce further European partnerships and projects in the coming weeks as it continues expanding its international footprint.