The Late Bloomer Who Fell in Love with Urdu: The Musical Journey of Ratnakar Pandey There is a certain kind of courage in beginning, something new at an age, when…
Every memorable hotel stay involves dozens of invisible decisions made before the guest arrives. The financial controls that protect the budget allow the property to be built. The procurement systems…
Some careers are remembered for the titles earned along the way. Suresh Kumar is remembered for the people he brought with him. As Associate Director –Talent Management at a multinational…
There is a particular kind of leader who shows up not just when the strategy is working, but especially when it is not. The kind who sits beside a struggling…
"A brand is no longer what we tell the consumer it is. It’s what consumers tell each other it is." – Scott Cook Brands are everywhere, but few are remembered.…
In the digital age, marketing is the biggest brand connector to its audience. It ensures that the business creates its strongest bond with its consumers (current and prospective) via all…
Do the most successful leaders think differently? They must be. Not only do they think uniquely, but when it comes to communicating those thoughts and expressing their ideas, they market…
Marketing is a kind of personal communication that, when done effectively, can create a bond for a lifetime, believes Vinita Hirani, the PR & Marketing Manager, Baituti Home at BinHendi…
When Sara Hassouneh was journeying into the depths of marketing during her academic years, she came to understand the gospel. ‘Every successful marketing approach is embedded with a strong message.’…
In his masterpiece, ‘How to Create Advertising That Sells,’ the father of Advertising, David Ogilvy, says, “Unless your advertising is built on a BIG IDEA it will pass like a…