"A brand is no longer what we tell the consumer it is. It’s what consumers tell each other it is." – Scott Cook Brands are everywhere, but few are remembered.…

In the digital age, marketing is the biggest brand connector to its audience. It ensures that the business creates its strongest bond with its consumers (current and prospective) via all…

Do the most successful leaders think differently? They must be. Not only do they think uniquely, but when it comes to communicating those thoughts and expressing their ideas, they market…

Marketing is a kind of personal communication that, when done effectively, can create a bond for a lifetime, believes Vinita Hirani, the PR & Marketing Manager, Baituti Home at BinHendi…

When Sara Hassouneh was journeying into the depths of marketing during her academic years, she came to understand the gospel. ‘Every successful marketing approach is embedded with a strong message.’…

In his masterpiece, ‘How to Create Advertising That Sells,’ the father of Advertising, David Ogilvy, says, “Unless your advertising is built on a BIG IDEA it will pass like a…

Not all journeys are planned or chosen. Sometimes a journey chooses you unexpectedly. Maham Uzair’s journey from cherishing a dream of a career in finance to becoming the Head of…

In today’s globalized era, the respective hospitality industry is the backbone of every country’s cultural identity. The hospitality sector in itself is the conglomerate of a united whole of regional…

A travel-passionate spirit finds solace it is seeking in its journey on the winding road in Doha – lovingly called as the heart of the Middle East. And these guests…

How some of the most elite General Managers like Fadi Akeel redefining the Middle East’s hospitality horizon at Jabal Omar Hyatt Regency Makkah are the stories that must be witnessed…