Marketing is a kind of personal communication that, when done effectively, can create a bond for a lifetime, believes Vinita Hirani, the PR & Marketing Manager, Baituti Home at BinHendi…
When Sara Hassouneh was journeying into the depths of marketing during her academic years, she came to understand the gospel. ‘Every successful marketing approach is embedded with a strong message.’…
In his masterpiece, ‘How to Create Advertising That Sells,’ the father of Advertising, David Ogilvy, says, “Unless your advertising is built on a BIG IDEA it will pass like a…
Not all journeys are planned or chosen. Sometimes a journey chooses you unexpectedly. Maham Uzair’s journey from cherishing a dream of a career in finance to becoming the Head of…
Saudi Arabia is progressing through a national transformation marked by diversification, modernization and global positioning. Within this shift, communication has become a central pillar of institutional performance—shaping public trust, aligning…
The Quiet Rebels They do not play a leading role. They do not endorse canvases or stand under spotlights. But we can see their imprints all around us: in the…
The New Pulse of the Middle East In the current ever-changing social, political, and economic situation in the Middle East, the development of a winning media strategy requires far more…
-by Wissam Breidy HRE Development was founded to create world-class properties that serve as transformative spaces for residents and businesses. Originally a construction firm with more than twenty years of…
1. What was the founding vision of your company, and how has that vision evolved in response to the UAE's dynamic market landscape? At REEF we wanted to offer something…
Richard Larson The Author with a Heart for Animals Digital Version Cover Story