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Middle East’s Most Impactful Marketing Minds of 2025

Digital Version
Dr. Hitmi Al-Hitmi

Dr. Hitmi Al-Hitmi: The Story That Travelled Further Than Any Ad

When Qatar University unveiled that Lionel Messi’s World Cup dormitory suite would become a “mini-museum,” it created a global media sensation, for virtually no cost. In late December 2022, sports

Read More »
Dr. Hitmi Al-Hitmi

Dr. Hitmi Al-Hitmi: The Story That Travelled Further Than Any Ad

When Qatar University unveiled that Lionel Messi’s World Cup dormitory suite would become a “mini-museum,” it created a global media sensation, for virtually no cost. In late December 2022, sports

Read More »

Cover Story

Issue Profiles

Harshvardhan Singh

Harshvardhan Singh: The Brand Builder Blending Data, Emotion, and Disruption

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Pavitra Rao

The Brand Alchemist: Pavitra Rao’s Code for Business Evolution

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CXO

Digital

Impact Over Impressions: Rethinking Digital Influence in 2025

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Marketing

Speak with Data, Listen with Heart: The New Language of Marketing

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Marketing

Women in Marketing: Single, Married, or Mothers (Does It Change the Game?)

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Speaks

Your Stand Speaks Before You Do

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Articles

Digital Branding

Digital Branding in the Age of AI and Algorithms

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Market Outreach

Market Outreach Pioneers on Human-First Campaigns

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