• Nawar Abdoun – Digital Marketing & Content Strategy Specialist

“In 2025, the most impactful marketing minds aren’t chasing likes. They’re building trust.”

We’re in a time where “marketing” often feels like a race—more content, more trends, more clicks. But over the years, I’ve learned that the real game-changer isn’t volume. It’s intention.

I didn’t get into this field to just follow algorithms or hop on the next viral sound. I stepped into it because I saw the power of digital platforms to tell meaningful stories, shift perception, and spark connection. And I’ve stayed because I believe in doing things with purpose, even when it’s not the loudest move in the room.

The way I approach strategy today is simple: relevance over reach. If your brand isn’t rooted in truth, your audience will scroll past it in seconds. That’s why I focus on content that feels human. Content that understands who it’s talking to. Whether it’s a bold visual, a two-line caption, or a long-form campaign, if it doesn’t connect, it doesn’t convert.

In 2025, the most impactful marketing minds aren’t chasing likes. They’re building trust. They’re adapting in real-time while staying grounded in core values. They’re not afraid to show up differently—even quietly—if it means showing up authentically.

The Middle East is brimming with creativity, culture, and untapped stories. My role isn’t to add to the noise; it’s to help make the message clearer. Sharper. More felt. Because at the end of the day, digital is just a tool. It’s how we use it that defines the impact.

I’m proud to be part of a new generation of marketers who care less about being trendy and more about being real.

The work may evolve, but that principle remains timeless.