In the digital age, marketing is the biggest brand connector to its audience. It ensures that the business creates its strongest bond with its consumers (current and prospective) via all…
When Qatar University unveiled that Lionel Messi’s World Cup dormitory suite would become a “mini-museum,” it created a global media sensation, for virtually no cost. In late December 2022, sports…
The People Behind the Numbers Amid this era of automation and algorithms, market outreach pioneers have changed the way brands communicate with customers. These early adopters are not only concerned…
Tech Meets Trust Digital branding has found itself as an art and science in the fast-growing digital landscape. With the ubiquitous artificial intelligence (AI) and algorithm systems at all consumer…
Middle East’s Most Impactful Communication and Marketing Minds of 2025 Digital Version Cover Story Issue Profiles Articles
Do the most successful leaders think differently? They must be. Not only do they think uniquely, but when it comes to communicating those thoughts and expressing their ideas, they market…
Marketing is a kind of personal communication that, when done effectively, can create a bond for a lifetime, believes Vinita Hirani, the PR & Marketing Manager, Baituti Home at BinHendi…
When Sara Hassouneh was journeying into the depths of marketing during her academic years, she came to understand the gospel. ‘Every successful marketing approach is embedded with a strong message.’…
In his masterpiece, ‘How to Create Advertising That Sells,’ the father of Advertising, David Ogilvy, says, “Unless your advertising is built on a BIG IDEA it will pass like a…
Not all journeys are planned or chosen. Sometimes a journey chooses you unexpectedly. Maham Uzair’s journey from cherishing a dream of a career in finance to becoming the Head of…