Digital Branding in the Age of AI and Algorithms
Tech Meets Trust Digital branding has found itself as an art and science in the fast-growing digital landscape. With the ubiquitous artificial intelligence (AI) and algorithm systems at all consumer…
Middle East’s Most Impactful Communication and Marketing Minds of 2025
Middle East’s Most Impactful Communication and Marketing Minds of 2025 Digital Version Cover Story Issue Profiles Articles
Zainab Fakhruddin
Zainab Fakhruddin: The Strategic Powerhouse Redefining Leadership in the Middle East
Do the most successful leaders think differently? They must be. Not only do they think uniquely, but when it comes to communicating those thoughts and expressing their ideas, they market…
Vinita Hirani
A True Marketing Maverick – Vinita Hirani: Redefining Brand Renaissance in the Digital Realm
Marketing is a kind of personal communication that, when done effectively, can create a bond for a lifetime, believes Vinita Hirani, the PR & Marketing Manager, Baituti Home at BinHendi…
Sara Hassouneh
Sara Hassouneh: Where Strategy Meets Storytelling in the Age of AI
When Sara Hassouneh was journeying into the depths of marketing during her academic years, she came to understand the gospel. ‘Every successful marketing approach is embedded with a strong message.’…
Melwyn Abraham
A Maverick Storyteller – Melwyn Abraham: Empowering Congentix Consulting’s Comms Strategy with Insights, Intuition and Human Touch
In his masterpiece, ‘How to Create Advertising That Sells,’ the father of Advertising, David Ogilvy, says, “Unless your advertising is built on a BIG IDEA it will pass like a…
Maham Uzair
The Storyteller’s Instinct: Maham Uzair’s Journey Through Purposeful Marketing
Not all journeys are planned or chosen. Sometimes a journey chooses you unexpectedly. Maham Uzair’s journey from cherishing a dream of a career in finance to becoming the Head of…
Yasser Alsanad
Yasser Alsanad
Saudi Arabia is progressing through a national transformation marked by diversification, modernization and global positioning. Within this shift, communication has become a central pillar of institutional performance—shaping public trust, aligning…
The Artistry of Audience Connection Architects
The Quiet Rebels They do not play a leading role. They do not endorse canvases or stand under spotlights. But we can see their imprints all around us: in the…
Media Strategy Built on Data, Culture, and Intuition
The New Pulse of the Middle East In the current ever-changing social, political, and economic situation in the Middle East, the development of a winning media strategy requires far more…
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